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Wednesday, November 27, 2013

How to use social media for your Christmas marketing campaign

The first question is when planning social media Christmas marketing campaign, is how much time do you need for your plan to take action and how much budget do you intend for your Christmas marketing campaign. As early as mid November lots of businesses from large to small are preparing their Christmas campaign and sales pitch. With lots of graphic editing, photo categorizing and more, Christmas should be the time of the year where business should focus more on their target audience and brand visibility.

Social media and Christmas promos


As we all know social media is the best place to start promoting your products, with the right strategies you can attain success. Social media platforms are different from each other, for instance Twitter is for more direct and short message with link and image attached. Where Facebook can do a lot more for small businesses such as create page, promotions, survey and poll and by way contents.

You should list down the things you need to market on these different platforms, take advantage of the features each of these social media sites offer their users.

You need to think of a certain budget, where to invest the most and how to run the campaign at the most appropriate time and attitude. Remember that Christmas season, you can allow your marketing to bold and pushy.

Twitter

Although twitter only offers 140 characters on status, it is enough to give your followers updates on what is happening in your firm, like shouting out new Christmas promos and links to your website. You could also attach image on twitter, this is a great idea for your promotional product images for Christmas.

You can do small editing such as profile picture and cover photo into Christmas theme on your twitter account this will allow your followers to know that you have started your Christmas marketing campaign.

Facebook


When we hear the word social media, the first thing that comes into our mind is Facebook. This is the platform where you can share lots of Christmas marketing campaign, such as creating Christmas polls, contests and promo codes.

Facebook has a special feature for promos that you do not see on other social platforms example here. You can also post your other promotions such as from Scoop.it and Slideshare.

Most small businesses tend to promote more of their blogs, promos, deals and contests on facebook because facebook has a feature that allows you to post only to your target audience.

Google +

Google+ has also been a trendy social app lately, where large and small businesses can be found. There are lots of marketing campaign going on, on Google+ as well, but this app is more for integrating with small business owners like you and other marketers, you can add a circle for your target audience and name them into categories for example, plumbers, women over 30 etc., whatever relevant to your type of business.


On Google+ you can create promos from your blog or website and share with interesting status and image, it is also a great idea to change your cover photo that is related to your promos or Christmas season such as here.


Do not forget to add the small details like Website, blogs, contact information etc. where your followers can easily contact you. This is a great sample of Google+ Christmas marketing, if you notice promotional status with link and date of promo expiration as well as contact info.

Pinterest


Pinterest is not the place ideal for Christmas Greetings, but you can create an album of Christmas promos and deals that will attract your followers. To be more interesting add other Christmas related images too, such as Christmas recipes, Christmas handmade gift ideas etc. whatever that you feel is relevant for your followers and what is interesting.


It is also a great idea to get followers to pin to your boards by inviting them, making your pin more popular and shareable. You can invite them to share their promos and deals on your board for more fun and exciting Christmas season sales.

Instagram

Instagram is another popular social media platform used mostly by mobile/tablet users, this is the place where you can promote your products and brand for your mobile audience. Share your creative images of different promo and deals tag the people you think, would be interested on your products.

Other ways to share your marketing campaign for Christmas


There are lots of online platforms that you can freely use for your Christmas Marketing campaign, such as


1.       Slideshare
2.       Scoop.it
3.       Youtube
4.       Your Business blog
5.       Events (offline marketing)


Conclusion:

Successful social media marketing during Holidays, takes time and effort, effort in rearranging your products to make bundle promo and package deals, redesigning your website to have a Christmas theme, creating images of your marketing campaign from your products to typogrpahy. But Christmas should be about bringing more sales to your company, because people stretched their budget within this period and small business owners should take advantage of that by creating interesting and unique marketing campaign.
Should you be needing redesigning for your website and logo, Socratic SBC | Small Business Consulting is here to help you create the most festive yet simple website redesign as well as logo creation. Will you need more for your company this season, feel free to browse our package deals which we offer 10 to 30% discounts depending on the type of business that you have. Remember your Company Website is your main asset.




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