Marketing ideas for Christmas to promote your small business

More than 70% of US citizens will spend on Christmas gifts and look for gift ideas online or making purchase online. If you have an online store it is a great idea to solely promote your store through online marketing. To help your boost your sales this Christmas you might want to try these ideas below.

1.     Add a little Holiday décor to your website

 Photos are one way to attract your online target audience, create some personalized images with Christmas theme, such as package promos with a little touch of Christmas décor into it. That way your target audience will identify the items to be a great Christmas deal.

Categorize your products and make a list of the products that you want to include in your Christmas package deal, you may also want to create a Christmas gift inspiration board to make it easier for your visitors to choose the items that are on sale this Holidays.

Make your website extra user friendly and search friendly for your visitors, put all your promotions on the front page and have click for more button to view the rest of the product description.

The point is you will make online shopping experience for your customers easy and effective

2.     Gift ideas for your customers

Do not just promote gift ideas but your products should be a part of the Christmas event, you could be selling clothes, products or services you can add the word Christmas to your product name and description, this will also help boost your SEO.

Promote gift cards to your customers, separate listing with gift cards that says “unsure and can’t decide the size, gift cards are great way to let your loved one decide” or something more unique message to let your audience know that gift cards are available.

For your loyal customers you can add discounts or coupons, keep loyal customers closer on this kind of event, they can bring you more customers who are interested in your products and services.

Add personalized gift cards available for your customers, where you have your company name and logo and a short message about your company, you can offer this as free or included on every item purchased, this way they do not need to remember to buy cards.

The best of all you can offer them free gift wrap with name tag, so when the item arrives it is ready to be given away.

3.     Marketing ideas for your online store

Prepare everything you need such as images, banners, and contests as well as give-aways before you go through with your online marketing. Once you have redesigned your website and categorize your products for the promotions, you are then ready to promote your sales online.

·         Think shoppable and shareable – on these special occasions it is important to have strong connection with your social network, you will need their support to share your online promotions. Make your promotions as visible as possible, which means you will need more effort in marketing your products on social media sites

·         Facebook remain to be the key to social media marketing, create Christmas contest and promotions on social media which will automatically be delivered to your twitter account, other things you can create on Facebook to make your online store more attractive is to add albums for each product Christmas promotions as well as update your cover photo.

·         Use PPC advertisement – this is a great time to invest on PPC ads for which your promotions can truly be delivered online and create a great impact for the public. The more people see your ads online the more the curiosity arises.

·         Blog and content – although you have all the marketing and promotion going on, leave your blog to be about Christmas tips rather than Promotions, although it is a busy season people do like to read blog about gift ideas, Christmas tips etc, make sure though that it is relevant to your niche. Create content about Christmas and share it with your social network.