If you do not have a dedicated website yet, you are not
alone. Small business owners do not have the luxury of time to update their
existing website or even have one. But with the rise of technology era, your
business might be in grave danger to fall behind your competitors.
Today we will discuss the best practices to keep your
website up to date and competitive.
Keep your website design simple, unique and fresh
Keep in mind your website reflects your brand; it is the
first impression your visitors get of you and your overall company. If you have
chosen a pre-made template, your website will not be unique and look all the
other ordinary websites online. The unique impression you want to create will
be gone in seconds. How will you stand out from your competitors with a poor
website design?
Keep your homepage enticing and attractive
Your homepage is the most important page on your website, it
is the first page your customers will see when they visit your website. Consider
the impression you want to get from your target audience, this is the basic and
first communication you have to your existing and potential customers.
Make sure you have a professional and custom made logo
Getting a pre made or low cost from clip art logo is a bad
idea for your business, it will create poor impression and even worse legal
risk. A Corporate logo should always be 100% unique, it should represent your
company. Your corporate logo should be located on your page header with your
unique Business slogan.
Tips for choosing a logo design:
A flat design has been popular for many years, if you have
to use iOS 7, iPhone and iPad you have seen flat design with readable fonts.
Flat design eliminates shadowing making image and fonts smaller. In 2014 more
Logo has been updated made more with blurred background with simple animation
and bigger fonts.
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