There are many
reasons or rather excuses why a lot of small businesses still stick to the
traditional marketing activities instead of using social media marketing. Some of those excuses are “They think
social media is difficult to handle”, “They are satisfied with their current
business status”, “They are too busy managing their business”, and “They think
that social media is just for socialization and entertainment not for
business”. If you are one of these
people who think this way then you are missing a huge opportunity to grow you
business.
Did you know
that a particular survey in 2014 stated that a total of 74 percent of adults
with internet access are using social media sites? This alone proves that social media is undoubtedly the best
place to market your business these days. Three of the most popular social
media sites these days are Facebook having 71 percent of adult users, Pinterest
with a total of 28 percent adult users, and LinkedIn with 28 percent the same
as Pinterest. As you continue reading you will know how to use these three
social media sites for your localbusiness marketing.
Being the
leading social media platform, Facebook is considered the best place for
entrepreneurs to market their business. First thing first, you need to
understand how Facebook works before you start any marketing actions. Facebook
has many features such as Facebook Ads.
This feature can help you promote your product or service to your target
audience. Content creation is also important. You can post informative
articles, quotes, images, or videos about your product or services. There are
many ways to market your business using Facebook, but the very important part
of you marketing activities is engagement. You need to communicate with your
audience every time they have comments, questions, or any other concerns.
The most
important factors to consider when marketing your business through Pinterest
are the boards, Pins, and engagement as always. Optimize your boards to help
users find your content easily. Provide keywords, this will help the users
understand or know exactly what your content is for. Optimize your pin
descriptions. Just like how you optimize your boards, you need to provide
keywords to your pin to help users understand the context of the content or
image. This will lead into likes, comments, and most probably re-pins. This is
how Pinterest marketing works.
One quick way to
market your business using LinkedIn is to take advantage of your LinkedIn
groups. By way of finding the groups where your target audience have their
interest with is the first step. Next thing to do is to use those groups into
your content marketing strategies. Share your contents or blogs posts to those
groups and you’re already marketing your business effectively as simple as that.
There are many
other social media platforms that could also be a great place to market your local business. For more valuable
information social media marketing strategies and techniques contact us at.
Roderick Hunnicut
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
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