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Thursday, July 30, 2015

Three Of The Most Beneficial Social Media Sites for Business




There are many reasons or rather excuses why a lot of small businesses still stick to the traditional marketing activities instead of using social media marketing. Some of those excuses are “They think social media is difficult to handle”, “They are satisfied with their current business status”, “They are too busy managing their business”, and “They think that social media is just for socialization and entertainment not for business”.  If you are one of these people who think this way then you are missing a huge opportunity to grow you business.

Did you know that a particular survey in 2014 stated that a total of 74 percent of adults with internet access are using social media sites? This alone proves that social media is undoubtedly the best place to market your business these days. Three of the most popular social media sites these days are Facebook having 71 percent of adult users, Pinterest with a total of 28 percent adult users, and LinkedIn with 28 percent the same as Pinterest. As you continue reading you will know how to use these three social media sites for your localbusiness marketing

Facebook

Being the leading social media platform, Facebook is considered the best place for entrepreneurs to market their business. First thing first, you need to understand how Facebook works before you start any marketing actions. Facebook has many features such as  Facebook Ads. This feature can help you promote your product or service to your target audience. Content creation is also important. You can post informative articles, quotes, images, or videos about your product or services. There are many ways to market your business using Facebook, but the very important part of you marketing activities is engagement. You need to communicate with your audience every time they have comments, questions, or any other concerns.

Pinterest

The most important factors to consider when marketing your business through Pinterest are the boards, Pins, and engagement as always. Optimize your boards to help users find your content easily. Provide keywords, this will help the users understand or know exactly what your content is for. Optimize your pin descriptions. Just like how you optimize your boards, you need to provide keywords to your pin to help users understand the context of the content or image. This will lead into likes, comments, and most probably re-pins. This is how Pinterest marketing works.

LinkedIn

One quick way to market your business using LinkedIn is to take advantage of your LinkedIn groups. By way of finding the groups where your target audience have their interest with is the first step. Next thing to do is to use those groups into your content marketing strategies. Share your contents or blogs posts to those groups and you’re already marketing your business effectively as simple as that.
There are many other social media platforms that could also be a great place to market your local business. For more valuable information social media marketing strategies and techniques contact us at.

Roderick Hunnicut
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
MD 20815
Office: (410) 344-7874             
Fax: (202) 318-0689
http://www.socraticsbc.com                             

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