Effective Social media marketing for this Season

In order to effectively manage your marketing campaign for this Season, you to implement a plan for each promotion you are going to present to your target audience. Adapt seasonal trend is a must to attain the success you aim for this season.

Which channel to use for Christmas Promotion?

When we say social media the first thing that comes into our mind is Facebook, and for this season it should be the one channel that you should put an extra effort to. Facebook has a lot of helpful tools that can help you market your Christmas promos.

·         Facebook – you can promote your products through Facebook promo creator, where you can insert your promo and let your followers enter their email address through this promo code they can apply for the given promo by your business. You can also create facebook album especially for your discounted products, you can share and tag your followers who you can assume will be interested in your products.

·         Twitter – although twitter has limited characters you can still share links and direct message as well as images of your products on sale.

·         Google plus – a great place to tribute great contents and share with your community, there is also a album feature where you can create the same as on Facebook.

·         LInkedin – you can share your promos with your business network on linkedin, you can join or create Christmas sale community that is relevant to your business, you ask other businesses to join the group and share it on all your social media accounts.

·         Pinterest – on Pinterest it is great to share gift ideas, Christmas tips, images of your products. Ask other pinners to pin to your boards

How you can measure your success on social media marketing

It is important to monitor your marketing campaign, to know which is less popular and you can start revising your campaign. Remember that social media is 95% word of mouth, and most consumers are inspired to purchase an item if it is socially popular. So new followers, new likes and new mentions should be taken into account when evaluating marketing campaign.

Use these online measures:

·         Social Sprout

·         Google analytics

·         Tweetdeck

Do not push too far

Consumers are more open for promotional tips, contents, advertisement and emails this season but watch out and do no push too far, some are still in their own little bubble and would like to have the proper space to decide for their own. Remember Christmas shoppers inquire here and there and might jump into the next offer after another if they find it more interesting and attractive. All you can do is inform your target audience what you can offer them and do not lower your prices you might lose the sale that you have not gotten yet. As a small business owner you also have a certain budget you have to monitor, as consumers have.

Do not frown if you have not gotten the sales that you aim for, Christmas is not the only Holiday of the year, there are more to come