Did you know
that social media is intended for just pure socialization? However, in the past
few years it evolves into something that people can’t even imagine possible. It
becomes something that is more beneficial, something that people will need for
their daily lifestyle, and something that people can use for living. In fact,
it is now considered as one of the perfect places to start a business. In
addition, it has become a strong marketing tool for all businesses. However, just like any other marketing tools
social media still have its advantages and disadvantages. As you continue
reading you will know some of the advantages and disadvantages of social media marketing.
Advantages
Low Cost: One of
the main reasons why social media marketing is very advantageous especially for
small business is its low cost. Compared to the traditional media marketing and
other online marketing tools, social media has the lowest cost. In fact,
joining social media networks won’t cost you even a single dollar because they
are free. You may need to spend money to get better results for your social
media marketing activities but don’t worry it won’t hurt your pocket.
Big Audience:
Another advantage of social mediamarketing for small business is its big audience. As you might not know,
social media caters not just thousands but millions of people around the globe.
This means that you have unlimited audience that could possibly become
potential customers for your business. You just have to know your target
audience and reach through content creation.
Customer Interaction: We all know that developing a long term relationship with
customers is essential for your business. With the help of social media, you
can interact with your customers with in return develops trust and loyalty.
Disadvantages
Time Consuming:
According to some source, over 64 percent of virtual marketers spend six hours
of their time for social media marketing and another 37 percent is said to
spend 11 hours or more. This is how time consuming social media marketing is.
Now, if it is done perfectly then you will get good results which could then
make all the hard work and time worth it. However, if it is not done correctly
then expect the opposite result.
Negative and Malicious Users: As stated above, social
media caters millions of people and of course there are some who has a
negative and/or malicious attitude. Now, these kinds of users can harm your
business in many ways. They could give negative feedbacks or any other things
that could harm your business.
These are the
advantages and disadvantages of social media marketing. Now, if you want to use
social media marketing for your business but don’t want to experience its
disadvantages then you might want to consult social median marketing experts
such as Socratic SBC. They can help you boost your social media marketing
activities and get rid of its disadvantages.
For more
information get in touch with us, here are our contact details.
Roderick Hunnicut
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
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