Why Social Media Marketing Outstand Other Marketing Tools

We all love the idea of having a very cost effective way to market local business.  However, running a local business requires a lot of marketing efforts in order have a better view of potential success. You might need to use traditional marketing activities such as creating flyers, local television or radio advertisement, or billboard ads just to expose your business to your target audience. However, these traditional marketing activities could be a little expensive especially for young entrepreneurs. Fortunately, the internet has now become a powerful marketing tool and the best part is, it won’t hurt your budget at all.

One great example of a cost effective internet marketing tools is the Social Media. Social media is probably the most effective marketing tool without the need to invest tons of money. In fact, majority of entrepreneurs spend more time on social media marketing than any other marketing activities because they found social media as the most cost saving place to marketing their business nowadays. On the other hand, according to some source, there are over 72 percent of American adults who are using social media sites for different purposes in daily basis. In addition, 73 percent of social media users use social media to search for services, products, or brand before making a purchase. This just proves that social media is the best place to reach a wide audience for your business as well as save money on your marketing efforts.

On the other hand, most small business owners tend to ignore the importance of social media marketing. They always thought that there is no need to spend time and effort just to create social media presence because they are just running a small business and their business operations are minimal. What they don’t know is that social media offers a lot of benefits, especially for small businesses. This includes, reducing overall marketing costs and efforts (which all entrepreneurs surely love), reaching a wider range of audience, providing a better customer services, better connections to the consumers and other businesses, and more.

So, if you are not using social media as part of your marketing strategies then you might want to start using it now. Start it by joining some popular social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. Next is content creation, start creating contents and post them on your social networks. Once you do these activities then you now have a social media presence. Moreover, get some information about social media marketing for you to understand its true meaning and benefits. This will lead into creating a cost saving and perfect social media marketing campaign. You can also get some advice or consultation from the professionals to make your social media venture hassle free.

Roderick Hunnicut

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Cherry Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

http://www.socraticsbc.com