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Wednesday, October 30, 2013

Ways to market your small business on Pinterest



As social media continues to rule over marketing world, Pinterest is heading its way to market small business through media sharing. Do you truly get how Pinterest can help you market your small business the correct and precise way? If not here are some helpful tips how you can market your small business on Pinterest and gain the social business medal!

Create Brand awareness, sounds easy right?

Social brand awareness for most small business is definitely not easy at all, with the entire competition going on to get the title of most trusted social business, there are lots of work behind it. So here are some tricks and tips for your small business Pinterest Marketing.
1.       Learn the image showing and bragging
Create different boards with categories related to your business. Capture related images and name your boards accordingly.
2.       Pinning is fun
Once you have learned the Pin button, you will never stop pinning, share others pins and let your images be easily pinned as well.
3.       Interact with your pin mates
To be really social on Pinterest ask your followers to pin to your boards, Like and Comment on their pins
4.       Share your personal interest on Pinterest
Are you interested in Football? Share your interests and be more human. Make sure your content are exciting, attracting, interesting and fun.
5.       Be relevant
Always be relevant, post contents that will make your followers interested. Always use your target audience as inspiration for pinning, while it is fun to pin from your personal interests, make sure you pin from your own site and blog posts.

Optimize your Pinterest Profile and promote your Pinterest page

Compete your Pinterest profile, fill up the form and description or about you box to make it more interesting for your followers, add keywords that best describes your small business boards or Pinterest boards. Promote your Pinterest page:
1.       Connect you Pinterest account to your Facebook and Twitter, share your Pinterest posts to Facebook and Twitter automatically with a link back to your pin.
2.       Share communities or Groups, where members share their ideas and tips on how to market small business likes yours. Pinchat is also a great feature to use.
3.       Add “Follow me on your pinterest” on your Blog or Website
4.       Promote your Social site through email signature
5.       Follow similar pinners and share quality contents with them.
6.       Invite them to pin on your boards, the more pinners the better

Other ways to promote your Small Business through your Pinterest Profile


Be locally visible and promote your business and city

One thing that will attract your visitors or followers to your Pinterest profile is that, you care about your city and why you have established a small business there. Share you part of experience in your area, mainly focus on your business but it is also great to share other local businesses on your profile. In the long run your business will be easily located if you share much about your city.

Be a city Guide too
 
While you are busy promoting your own small business, be a city guide to those who are visitors to your city, take pictures of your favorite spots, café, parks, grocery store etc and create boards especially for these types of Photos.
Other things you can share
1.       Local Events
2.       Free outdoor and indoor activities
3.       Shine spotlight on other local businesses, they will appreciate it and refer customer who will need your type of services.







Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395  
Fax: (202) 318-0689   
admin@socraticsbc.com

http://www.socraticsbc.com



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