Content marketing - quality does not guarantee traffic but it builds trust

Blogs are great ways to build online presence and trustworthiness, creating content does not mean credibility comes automatically. To create a powerful blog, you need to consider not only your content but your blog design. So what factors do you need to add credibility to your blog?

A list of questions to building a credible blog

1.       Does your blog help you display your expertise?

2.       Do you provide solution to your readers?

3.       Does your social network know you have a blog?

4.       Do you have a shareable blog?

5.       Is your blog focused on your readers?
 

Principles of quality content that builds trust

·         Build credibility

To create a powerful blog, it is essential that people find your content trustworthy. You blog should add

credibility to your business website; use your blog to show your expertise in your niche.

·         Factors to add credibility to your blog

Important factor is to create quality content, other factors to include are good website design, regular publication of content, good social media presence, multiple author (guest blogging), presentation, video, images.

·         Social media presence with quality content

Your social media accounts is your key to promote your content, another factor is to add social media sharing buttons to each of your post. Make sure that you include the number of shares, to justify the popularity of your post.

·         Which social media should you build your credibility

Most of marketers would suggest, facebook as the first and foremost sharing tool for blog posts, because you will be able to add image, URL back to your blog post and ask questions (survey), next popular blog sharing site is LinkedIn which also have the same feature as Facebook. Secondary sharing tools are, Pinterest, Twitter, Instagram and Google+

Types of blog contents that add credibility to your website

Your won written article is a major factor for adding credibility to your blog. Ebook and white paper comes next, the 3^rd major factor is visual content such as infographic/charts.

According to a research case study and HOW TO blog categories get more attention than news, stories, survey or polls categories. People are more attracted to contents that has research cases and how to tips. Some people appreciate news and stories. 

Other topics to include in your content creation

1.       Offer evidence

2.       Be specific

3.       Write with rhythm

4.       Irresistible Headline

5.       Build curiosity

6.       Identify the perfect timing to share blog post

7.       Strive for clarity

8.       Talk to directly to your readers

9.       Image sharing

1.   Learn embed content to social media platforms

Conclusion

Building customer trust should not alone be built from your contents; interacting and sharing your customers ideas would make them think that they are part of your success. Identify the topics or problems that your readers encounter and turn these problems into sales with providing product solutions. 

 Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395 
Fax: (202) 318-0689  
admin@socraticsbc.com

http://www.socraticsbc.com