Facebook is
undoubtedly one of the most popular social networking sites nowadays. People
use facebook in different purposes. Some use it for communication, socializing,
entertainment and of course for business. In fact, it became part of our daily
lifestyle. Now, if you are starting a small business then Facebook is the best
place to market it since it allows you to get thousands or rather millions of
potential customers. To help you get started with your small business marketing, just follow the steps below.
Create Facebook Page
Your Facebook
page serves as your business hub so you better make it informative. It doesn’t
need to be that attractive, as long as you use your business logo and provide
all the information needed including services, products, contents and
legitimacy then you’re good to go. In addition, with a proper marketing plan, your facebook page
could make your business discoverable, connected, timely and insightful. What
makes it more amazing is that Facebook allows you to update your business and
engage with your potential customers anytime using laptop, desktop and mobile
which is very convenient for sure.
Know your target audience
Being able to
reach thousands or even millions of people through Facebook is already a big
score for you business. But being able to reach your target audience that are
most likely to become a customer is astonishing. Facebook helps you determine
your target audience with their Build Audience feature. But the most important
thing that you should do to get potential customers is to add people and groups
that share the same interest as yours and share your page to each and every one
of them. This marketing strategy
will allow you to get connections and these connections can help spread your
business using their connections as well. With more connections, your chance of
reaching your target audience and getting potential customers will be higher.
Provide Compelling and Informative Content
Of course, you
will need to post updates, photos or any other contents in timely manner.
However, you need to make sure that the contents in your post are interesting
as well as compelling in order to attract customers. In addition, you need to
be authentic, responsive and consistent to your post in order to build trust as
well as attract more audience.
Be Flexible
As stated above
you should be authentic and consistent. But it does not end there; you need to
know what works best. Check your posts frequently and see if your way of
posting contents is effective or not. Be flexible, when your posts does not
work well then find other marketingtechnique that could help you on create effective content for your posts.
Hope these online marketing tips will guide you in
your way to a successful online business. If you need help or consultation, we
are always available to help.
Here is our contact details.
Roderick Hunnicut
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
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