Content Marketing and Social Media - How to manage both

Setting up your social media accounts is easy, using and managing social media sites takes time and effort. Whether you are socializing with your current and new client on social media as much as your time can mend, giving them a great and quality content is one of the most important things to keep them seeking you.

Content marketing heavily involve social media and vice versa

Indeed content marketing shall always be in social media sites, and vice versa.  Social media marketing and content marketing are 2 distinct entities, with different goals and processes. Here are some useful info that could help you clear the confusion.

1.       Gravity – Social media is the center gravity of all marketing campaign. Here is where brands and products are shared, discussed and reviewed. In contrast, social media without content would have nothing to talk about nothing to share and nothing to discuss.

2.       Types of content on Social media – Even if you have tons of contents to share on social media, how effective and how much shares and discussion you have about your topic is what matters. The efforts you exceed on social media should be the same for your contents. Your content should be worth it, easy to share, discussable and interesting most of all it should be fresh and unique.

3.       Objectives – Social media and content marketing should be for a multitude of purposes. First it is for your brand awareness, to generate activity and discussion.

How to boost your brand awareness on Social media

Here are the most practical ways to boost your brand awareness on social media.

1.       Twitter – Lots of marketers have been experimenting on ways to boost their visibility on twitter. The results are, they got more retweets with sharing image on Twitter. If you can’t say it with words use image, with this saying it fits perfectly with the limited character status twitter presents.

2.       Share content more than once – We want to share our contents as much as we can on our social media sites, although we hesitate as we don’t want to appear too annoying or too promotional. We want to drive traffic to our website, we want to reach out to our potential clients, we want to be heard. This can be done you CAN share your content more than once, to reach out to your potential client with different time zone. Try to be creative, change the title of your post or sound more urgent or important.

3.       Reach your new follower – Sometimes we do not notice we have new followers and other do not know what to do about it. Instead of following back or sending automated message to them. Try to reach out to them personally. Send personal message, welcome them to your network, offer services you think they might need from you. Be engaging, be humble and welcome them all.

Conclusion

What is important with your content and social media post is, you need from time to time to reach out to your clients in a way which you need to reframe your contents. You can reach more audience when you are aware of your social networks activity online.