Small Business seasonal social media marketing tips

Holidays are right at the door step, and many businesses are already vamping up with their Holiday Marketing campaigns. Small Businesses has already started their seasonal social media marketing campaign, to ultimately increase traffic and revenue. Social media marketing through Holiday seasons are highly effective, 66% of purchase happens on occasions like these, therefore this is the busiest time of the year for the marketers.

S E Ho ho ho, make this season a selling success

If you have not started your seasonal marketing campaign yet, do no fret there is still time to make holiday greeting cards and marketing promos for the Christmas season.

First let’s take a look at last year’s selling figures from Christmas season, to give you more inspiration for your seasonal marketing campaign.

·         US consumers spent whooping 43Million dollars from Nov 1 to Dec 31 on holiday shopping

·         Holiday marketing data last year search engines were key driver traffic to website, so it pays a lot to get your SEO updated

·         Our website needs to be more mobile friendly for all devices, most purchase since last year happened through mobile.

How to get your website optimized for the Holidays

Before you even begin with social media marketing and content marketing for Christmas, you need to get your website optimized for the holidays first. Here are some few tips on how to do so”

1.       Modify onsite optimization, you can do that by rewriting your tags, meta description and keywords

2.       Consider revising your product description and add words like: Christmas Sale, Christmas give aways, Christmas present, Holiday Season sales, etc.

3.       Website theme – make sure that you organize your website with Christmas theme, to attract more visitors for the Christmas promos on your products and services

Merrier social media statuses

Implementing Social media marketing even more this holiday season as sales tool is important, consumers expect Companies to follow and acknowledge the Holidays as well. Using a few different social media channels to get your Christmas sales to get your holiday messages to your target audience will be easier with theme and sales pitch for the holidays.

• ·         Humanize your marketing campaign this season, share some fun and memorable photos online
• ·         Make your Facebook Cover Photo and Twitter header merrier by adding some cool and interesting images.
• ·         Post product on Vine and YouTube with Christmas music or slideshow effect
• ·         Be more active this season without being too promotional
• ·         Be natural in promoting your Christmas sale and discounts
• ·         Be more frank and send out promotional emails that will make a call-to-action for your readers.
• ·         Start a Christmas contest on Facebook
• ·         Prepare some give aways for your loyal customers.
• ·         Get more likes or followers through easy contests such as post your Christmas image with this product today and win etc.
• ·         Be more creative this Christmas season to close sales and increase your revenue
• ·         Sponsor charity fund for holidays, people are very sensitive this time of year and like to help more than any other occasions.
• ·         Create an event

Deliver exclusive Holidays email

Sending your customers coupons and reminding them about the important events from your company such as Holiday cut offs, holiday promotions, loyal customer rewards or last minute shopping, the email marketing on this type of season is to find the right timing to send the email. Marketing campaigns such as email marketing needs to have target audience make sure to review your list before sending out these promotional emails about your products.

Mobilize your online presence

Remember lots of mobile users want to purchase through their devices as well, 58% of US mobile users have used their mobile device to purchase items efficiently and easily. Make sure your website offer such efficiency to your customers as well. Ways to attract mobile users:

• 1.       Mobile Coupons 
• 2.       Combine Mobile, desktop and in-store engagement
• 3.       Deploy mobile only deals

Conclusion

Remember Christmas season is the busiest time for consumers, while it is important to review your marketing campaign this holidays such as mobile marketing, social media marketing, content marketing, do not forget the most important things about Christmas it is about giving. This is the time of the year that you give out something to reward your customers for their loyalty and to enjoy the moment of new clients they too need rewards for company above all the others. As mentioned Christmas is the busiest time for shoppers therefore make sure your check out page gives your customers the best experience purchasing from your online store.

Support Small Business this Christmas and get your Christmas Website and Logo here at Socratic SBC | Small Business Consulting and get FREE mobile website

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