Brand is the most important element of your overall marketing

Branding is as important for small businesses as it is for huge companies. According to marketing research, the bigger companies try to look like small business in order to get the audience who supports individual and independent brands. Lots of small business owners know a lot about business branding but seem to fail to get recognized in the market and they really don’t why.

First thing to know is the elements of branding

 

What is a Brand – It is a mental picture of a certain product

Brand is an integral part of your business, your services or products and your business personal identity. Brand is the most important element of your overall marketing.

A straight to the point conclusion of what brand is, is through your business logo or the business itself. Which gets us to the next question?

What Branding is -   We hear the word brand and branding a lot of times through social media and blogs, your business is simply made up of different elements such as products, clients, services and slogan. Now branding your business means advertising your business.

When you evaluate your brand here are some few clues to start with:

·         Recognition – are you recognized by the public with your brand elements?

·         Consistency – a slogan can tell people what your business is about. 

·         Relationship – building relationship with your clients will bring you more clients

·         Uniqueness – creativity is being awaken here, you need to be unique, stand out from your competitors

·         Brand equity and strategy – Advertising is one important element for business branding, offline and online branding is a must.

·         Your Marketing Campaign  - Create a marketing plan with consistent marketing tool

Brand assessment to determine your business status in the market

1.       When your business name is presented through online sites, what product does come into the consumers mind?

Start by defining your business brand, the review the products and services that your small business can offer to the public.

2.       What is your business ethic? – think of your small business as a person that needs to grow, your business needs values, beliefs, a character, therefore building your brand through logo and slogan is vital.

Building a business logo, will let people know that your business is legal and independent. Slogan is a short and direct description of what you offer, you can have a slogan that is provocative or awakens people curiosity when they read it. A slogan can be your marketing campaign or advertising phrase.

List of marketing slogans

Disneyland - The happiest place on earth

Gillette - The best a man can get

Kodak - Share moments. Share life

KFC - Finger-lickin' good!

M&M's - Melts in your mouth, not in your hands

Wal-Mart - Always Low Prices; Save money. Live better.

3.       The voice of your brand – Your brand should always speak to your consumers needs with a consistent voice.

As a small business owner do not try to copy or slightly look like big brands, this will kill your small business before it is launched.

Conclusion

Collectively, provide your business a character and take time to document your business character and let this serve as your marketing campaign tool in the future. Once you know your business inside out, you will be ready to let the world know and start marketing your business the right way.