SEO – The fundamental Digital marketing strategies

Starting a business starts with a business plan, with business plan you start creating your needed information about your target market. And the next move would be how you can make your small business known to the public.  Today lots of business owners start their promotions online, creating websites, social media profiles and so on. SEO is the most fundamental digital marketing strategies today, due to the number of online consumers. Here in this article you will get to know how you can start your marketing strategies with an SEO Marketing plan.

On-page SEO

On-Page SEO one of the most important ranking factors when it comes to search results.

What is on-page SEO?

On- page SEO refers to factors that have an effect on your Website in natural search results, these factors are controlled by you or by the coding on your website. Examples of on-page optimization include actual HTM code, Meta tags, keywords placements and also keyword density.

SEO is geared towards generating natural or organic traffic

According to inbound marketing expert Moz, The meta title tag is the most important element that would have most significant impact on your on-page SEO.  It is the clickable element in related search results that will direct your targeted audience to your website or landing page.

1.       Meta title tells both search engines and search users in the length of 55 characters how relevant your website is for a particular topic.

2.       Meta description – a good Meta description will entice targeted visitors to click your links and this is the most important in increasing through rate (CTR). Without an optimized meta description search engines will simply pull out text from your content, and this might not be the ones you want to show to your target audience.

3.       Mark up tags – in order for search engines to match your content with the intent and context of the search user, they need to read your content and confirm if they match by relying on microdata called schema mark-up. With a proper schema integrated in your code, it would be easier for search engine to find your content and match it to search results or quiries.

4.       Site maps – A site map provides a virtual map of your website that tells search engine all the links in your site. Plugins, modules and extensions are available that be used to generate a sitemap which you can submit to your search engine webmaster tools.

5.       Website speed  - Website page loading time is important for on-page SEO element. It directly affects visitors or user experience with faster website loading time is much favorable for visitors than the slow ones.

Take a moment to analyze your website, there are many on-page SEO strategies. It is important that you take your time to view all your options. IF you are running a small business website to get local consumers searching for various terms on Google then on-page SEO is all you need to do.